Hi, I'm Tierra Anderson. I turn insight into stories with intention.

I'm an MBA marketing student and creative strategist based in Atlanta, interested in the space where consumer behavior, culture and storytelling meet.

My background in psychology, film and marketing shapes the way I approach problems: understanding people first, then turning those insights into ideas that connect. My work spans marketing strategy, consumer research, presentation design, social campaigns, video production and nonprofit storytelling.

Most recently, I represented Georgia State University's Robinson College of Business in the National Black MBA Association Graduate Case Competition, where my team won first place for our marketing strategy for Dodge.

Whether I'm developing a strategy, designing a campaign or producing a story, I'm most interested in work that starts with understanding the audience and ends with something they actually remember.